Ruffles case

The conversational agent created for the campaign "Ruffles na NBA" collected videos from users and broadcast them between basketball games, simulating the famous "big screens" of American gymnasiums. The exhibition took place both on Band TV channel and at the NBA House at Shopping Eldorado.

1.5k+ unique users impacted by the campaign

videos captured, totaling almost 1 video per user

of users finished the conversational flow in the agent

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