End-to-end tracking for conversational marketing

Trail technology was launched by smarters in late 2022 to enhance conversational marketing campaigns, focusing on click-to-WhatsApp ads.

In 2023, we integrated Trail with the Conversions API (CAPI) to make all data available in Meta's Ads Manager. That same year, we received the CTWA Genius award at the WhatsApp Partner Summit, a partners event of the big tech.