Closeup case

In an unprecedented action for activation and engagement in the Closeup campaign, #AmorLivre (#FreeLove), during the LGBT+ 2019 parade in São Paulo, couples took pictures on Messenger that wrapped them in a rainbow via augmented reality (AR), that then appeared on the clocks of Avenida Paulista (Sao Paulo/BR) and on social networks. This was a partnership with More Than Real, bornlogic and Meta.

1st with bot + AR + OOH (Out of Home) + dynamic ads integration

case in 3 Facebook's Meta events: Summit, Partner Summit e ID8

more engagement and 6x more brand association with the cause

Watch the Closeup case on YouTube and be delighted with the initiative.