Elma Chips Elma Chips case

PepsiCo carried out 6 sales incentive campaigns with promotional actions on Elma Chips products, such as "Me faz um PIX" ¹ and "Cadê minha herança?" ². Both had a QR Code on the outside of the snacks, which took the consumer straight to WhatsApp (90% of entries ²).

Conversão
of unique users ¹ ᵃⁿᵈ ², world record for WhatsApp promos
Conversão
user registration conversion ²
Pincodes
More than 99% of messages understood by the agent ²

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