Elma Chips Elma Chips case

PepsiCo conducted, in a little over a year, 4 sales incentive campaigns: "Burger King no pacote", "Grana na Mão", "O Verão mais hot" ¹ (w/ Anitta), "Me faz um PIX" ² and "Salgadinho que te dá dinheiro" ³, this one with QR Code on the outside of the snacks that lead straight to WhatsApp (78% of the entries).

Ad tracking
3 million unique users ², a world record for promos on WhatsApp
Conversão
user signup conversion ¹
Pincodes
only 2% of messages not understood by the agent ¹⁺³

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