Case Rock in Rio

Rock in Rio was the 1st festival with a conversational agent on Instagram interacting with the public. "Roxy" answered questions about tickets, schedule and attractions at Cidade do Rock (Rio de Janeiro/BR), both for those who were present at the festival and those who watched it on television.

First-hand setlists release for those who interacted with posts on Instagram

unique users in 150k+ interactions

Messenger Chat Plugin integrated to the event's official website

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