Case Rock in Rio

Rock in Rio was the 1st. festival with a conversational agent on Instagram interacting with the public. "Roxy" answered questions about tickets, schedule and attractions at Cidade do Rock, both for those who were present at the festival and those who watched it on television.

First-hand setlists release for those who interacted with posts on Instagram

unique users in 150k+ interactions

Messenger Chat Plugin integrated to the event's official website

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