Case Qualitá

In the “Quem quer prêmios, quer Qualitá” campaign, by GPA (Grupo Pão de Açúcar), consumers could register directly on the WhatsApp flow, in addition to send a pincode to compete for hundreds of gift cards.

unique users on WhatsApp, with 73% completing the registration

548 users awarded, totaling BRL 188k in prizes

conversion for registration in the promotion

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