Minions Minions 2 case

To promote "Minions 2: The Rise of Gru", Universal Studios created a campaign with a conversational agent that shared stickers of the film on WhatsApp. During the conversation, the user was also directed to a link to buy tickets to watch the animation movie.

Realidade aumentada
170k+ conversations started
More than 2.7m stickers sent
of users clicked on the link to buy tickets

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