Americanas Americanas case

Americanas prepared a special Mother's Day to compensate for the distancing caused by the COVID-19 pandemic: an advertisement invited children to send photos of their mothers to an agent on Messenger, who would return - through our partner bornlogic - a video to be sent to them.

11.5 incremental points in reminder of the ad
Brand awareness
more incremental points in brand consideration than industry
higher incremental return on media investment

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