Volkswagen Case

Volkswagen Up! was the 1st vehicle in the world to have a bot channel (on Messenger) at its launch. Agent "Nando" explained, mainly through video, the car's differentials, in addition to acting as an "online manual", answering technical questions such as "what is this yellow light on the dashboard?". The project was a partnership with AlmapBBDO.

1st "bot-vehicle" of the world

of those who accessed the agent via ad, exchanged messages

3 points increase in brand familiarity

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