C&A case

In the "Tudo Novo C&A" campaign, the conversational agent registered the brand's consumers and sent a lucky number for every BRL 150,00 in purchases. The promotion distributed more than 5,000 instant cash prizes, in addition to a trip and a brand new car.

Almost BRL 13 million in purchases exchanged for lucky numbers

conversion of participants' registration after the interaction with the agent

conversations with the agent in 20 days of the promotion

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